The basics of SEO: what are the 3 pillars of SEO (technical, content, netlinking)?When Google’s robots crawl your site, it takes into account 3 families of criteria that are important to remember. Technical optimisation of the website (technical SEO) Technical SEO ensures that your site is technically efficient and complies with search engine criteria. It […]
Google has developed an algorithm to measure the popularity of websites: PageRank. This indicator has a direct impact on the ranking of results in the search engine. Understanding how it works is essential if you are to develop a relevant SEO (Search Engine Optimisation) strategy. Find out more about its definition, its history and how
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If you already have some idea of what SEO is, you may be asking yourself, “What is a backlink?” An SEO backlink is a link to your website from another site. High quality backlinks can increase your search engine rankings and improve your visibility in search results, resulting in more traffic to your website. Backlinks
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